Why Enterprises Are Shifting to Automated Functional Testing Platforms for CX Assurance

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Why Enterprises Are Shifting to Automated Functional Testing Platforms for CX Assurance

  December 8, 2025  |    Leave a comment

A customer calls your support line, only to get stuck in a loop that never connects to an agent. Another tries to reset their password through your chatbot, but the integration with the authentication system has quietly failed. No alarms are triggered. The systems are “up,” but the experience is broken. Moments such as these happen every da… Read More

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